Learning Objective 5 Compute price variances and efficiency variances for direct-cost categories
Consider Webb’s two direct-cost categories. The actual cost for each of these categories for the 10,000 jackets manufactured and sold in April 2020 is as follows:

The table depicts actual cost for direct materials purchased and used by Webb. The details of the table are as follows:
1. Square yards of cloth purchased and used: 22,200
2. Actual price incurred per square yard: 28 dollars
3. Direct material costs, 22,200 times 28 dollars: 621,600 dollars

The table depicts actual cost for direct manufacturing labor used by Webb. The details of the table are as follows:
1. Direct manufacturing labor-hours used: 9,000
2. Actual price incurred per direct manufacturing labor-hour: 22 dollars
3. Direct manufacturing labor costs, 9,000 times 22 dollars: 198,000 dollars
Let’s use the Webb Company data to illustrate the price variance and the efficiency variance for direct-cost inputs.
A price variance is the difference between actual price and budgeted price, multiplied by the actual input quantity such as direct materials purchased. A price variance is sometimes called a rate variance, especially when it’s used to describe the price variance for direct manufacturing labor. An efficiency variance is the difference between the actual input quantity used (such as square yards of cloth) and the budgeted input quantity allowed for actual output, multiplied by budgeted price. An efficiency variance is sometimes called a usage variance. Let’s explore price and efficiency variances in greater detail.
The formula for computing the price variance is as follows:
The price variances for Webb’s two direct-cost categories are as follows:

The table depicts actual price of input minus budgeted price of input times actual quantity of input to reach price variance; this is done for direct materials and direct manufacturing labor. The details of the table are as follows:
1. Direct materials
Actual price of input: 28 dollars per square yard
Minus
Budgeted price of input: 30 dollars per square yard
Times
Actual quantity of input: 22,200 square yards
Equals
Price variance: 44,400 dollars F
2. Direct manufacturing labor
Actual price of input: 22 dollars per hour
Minus
Budgeted price of input: 20 dollars per hour
Times
Actual quantity of input: 9,000 hours
Equals
Price variance: 18,000 dollars U
The direct materials price variance is favorable because the actual price of cloth is less than the budgeted price, resulting in an increase in operating income. The direct manufacturing labor price variance is unfavorable because the actual wage rate paid to labor is more than the budgeted rate, resulting in a decrease in operating income.
Managers should always consider a broad range of possible causes for a price variance. For example, Webb’s favorable direct materials price variance could be due to one or more of the following:
How Webb’s managers respond to the direct materials price variance depends on what they believe caused it. For example, if the purchasing manager received quantity discounts by ordering a larger amount of materials than budgeted, Webb’s management accountants would investigate whether the quantity discounts exceeded the higher storage and inventory holding costs. A favorable price variance does not mean Webb benefited from the purchase manager’s actions—this can only be determined after evaluating the effect of the manager’s actions on other parts of the business or in future periods.