Information and the Decision Process

Learning Objective 1 Use the five-step decision-making process

Managers usually follow a decision model for choosing among different courses of action. A decision model is a formal method of making a choice that often involves both quantitative and qualitative analyses. Management accountants analyze and present relevant data to guide managers’ decisions.

Consider a strategic decision facing managers at Precision Sporting Goods, a manufacturer of golf clubs: Should they (1) reorganize or (2) not reorganize manufacturing operations to reduce manufacturing costs?.

Reorganization will eliminate all manual handling of materials. Current manufacturing labor consists of 15 workers who operate machines and 5 who handle materials. The five materials-handling workers are on contracts that permit layoffs without additional payments. Each worker works 2,000 hours annually. Reorganization is predicted to cost $90,000 per year (mostly for new equipment leases). The reorganization will not affect the production output of 25,000 units, the selling price of $250, the direct material cost per unit of $50, manufacturing overhead of $750,000, or marketing costs of $2,000,000.

Managers use the five-step decision-making process presented in Exhibit 12-1 and first introduced in Chapter 1 to make this decision. Study the sequence of steps in this exhibit. Note how managers do not consider information about production volumes, selling price, and costs unaffected by the decision. Step 5 evaluates performance to provide feedback about actions taken in previous steps. This feedback might affect future predictions, the prediction methods used, the way choices are made, or the implementation of the decision.

Exhibit 12-1

Five-Step Decision-Making Process for Precision Sporting Goods

A flow chart shows the five steps in the decision-making process for precision sporting goods.

The details of the five steps depicted in the flow chart are as follows:

Step 1 is to identify the problem and uncertainties.

Step 2 is to obtain information.

Step 2 results in historical costs and other information which lead to step 3.

Step 3 is to make predictions about the future.

Step 4 is to make decisions by choosing among alternatives.

Step 5 is to implement the decision, evaluate performance, and learn.